ART DIRECTION | CREATIVE | ADDITIONAL MOTION GRAPHICS | COMPOSITING
PIXOMONDO SHANGHAI | 3 ARTISTS | 3 WEEKS
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For this 15 seconds full CGI phone commercial, I directed and created a concept based on a cyberpunk environment targeting a Gen Z gamers audience. I crafted mood boards with storyboards and was able to supervise as well as supporting my team of CG generalists with assistance in compositing and additional 2D animations.
Excerpt from storyboard.
Excerpt from storyboard.
Early draft RND of a styleframe.
Early draft RND of a styleframe.
WIP of a styleframe.
Brief for a future styleframe from a playblast still.
Excerpt from the final cut.
