Collection of past works since 2013.
Adidas Oversize case study / FREELANCE TBWA SHANGHAI: I was involved on the art direction and motion design to craft and animate different assets in a collage style. I have used various technics to simulate torn-paper, stickers or by using real scans, and materials. I have also worked with the director to art direct on set and create the set design.
Title design / Motion Design.
On set Art Direction / Set Design.
On set Art Direction / Set Design.
On set Art Direction / Set Design.
Design / Motion Design.
Design / Motion Design.
On set Art Direction / Set Design.
On set Art Direction / Set Design.
On set Art Direction / Set Design.
Design / Motion Design.
Design / Motion Design.
Set Design.
FFHG / ORES FRANCE: Motion designer and art director for the opening animation of the French Ice Hockey Federation. I designed illustrations in photoshop, assisted 2D animator on few shots in MTV Paint, and did final compositing in AfterEffects.
AQUA DI PARMA / ORES CHINA: On a very tight budget. I was involved on both film and photoshoot. The brief required spoke-person Deng Lun to travel to Italy, I decided to go for a more practical direction to avoid VFX.
LED screen set was more conceptual and abstract with a window representing Acqua Di Parma’s brand image.
The second one, European style set, could be turned into several locations in order to allow more scenes for photoshoot and filming for social content videos.
With this versatile production design and amazing team we managed to shoot everything in a day. I also created few 2d & CGI animations for Social Media.
Keyframe CG box animation.
Screenshot from Director's cut. On set Art Direction / Set Design.
Screenshot from Director's cut. On set Art Direction / Set Design.
Screenshot from Director's cut. On set Art Direction / Set Design.
Photoshoot Creative / On set Art Director.
Photoshoot Creative / On set Art Director.
Photoshoot Creative / On set Art Director.
CG animation for Social Media.
Director's Cut.
PORTS V / ORES CHINA: For this low budget campaign I developed several “canvas”. I worked on the art direction with the photographer, choosing the outfit combinations, lighting intentions, casting and poses. Later on, I came up with quick animations added on top of the pictures.
LOKAHI / ORES CHINA: Visual identity and brand guidelines for this surfing brand based in New Caledonia. Inspirations for the identity were Balance, Harmony, the Pacific Ocean and Polynesian cultures.
RELINK / FREELANCE GRAPHIC DESIGN: Visual identity and brand guidelines for Digital Imaging Technician company Relink based between Shanghai and New-York. Inspirations from Tactical cases, Memory cards, Folders for data storage, data handling and data sorting.
