Specialized in concept creation, I transform abstract ideas into tangible visuals and translate complex ideas into coherent and engaging narratives. With 9 years of experience, my strong curiosity has led me to position myself at the crossroads of design, advertising, video production, and visual effects. 
After several years in advertising and live-action commercials, I decided to pursue Motion Design Art Direction and Creative Development at award-winning visual effects companies Pixomondo & Digital Domain in Shanghai.
For over almost a decade spent in China, I got the opportunity to work for amazing clients as a creative, pre & post production art director, set designer, graphic designer & motion designer.
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